"How Much Weight Do Your Online Campaigns Have?"
When it comes to delivering quality think about the amount of information that you are giving. A good site is going to have more than just a phone number and a street address. What people want to see is a strong call to action and a great deal. Remember that people shop for information first - then if they do decide to buy something they will try to get as many free bonuses as possible.
What does the master of direct response have to say about this?
Dan Kennedy: "Power Of Bulk
Obviously, “bulk” is not always useful; we don’t build up the value of, say, a diamond by bulk.
But in a great many cases, bulk certainly does count. The BOSTON MARKET restaurant chain is currently running a promotion: you buy a full family meal and you get a whole, roasted chicken for just a buck. Now, I’m not price conscious, I don’t buy these kind of take home meals, I don’t like chicken, and I’ve yet to go into a Boston Market, but I’ve got to admit that commercial has captured my interest, and is pushing me toward trying the place. I mean, a whole chicken for a dollar? Incredible! How can they do that? and how can you pass up a value like that?
Ron Popeil (Veg-A-Matic, Food Dehydrator) is a consummate master of the “and you get this - and this - and this - and this” method of piling-on selling. It is a tried-and-true approach worthy of imitation."
Source: www.dankennedy.com
Think about the amount of online information you have for your clients. They will come to your site to grab nuggets of free information rather than buy your product. If there is a way around it they will look for ways to get something for nothing. This is where you need to employ some very crafty techniques.
* Do not hand out everything for free, (collect information)
* Don't just collect information from your prospects - get them involved.
* Use this time to pre-screen your clients.
* Test sales copy online to make sure that it is effective.
Do not rely on just a "newsletter" as bait. Offer many different things to them before you give away your candy. Take as much information from them as you can and add them to your personal database.
Ted Cantu posted this on April 29, 2007 at 10:25 PM and can be found at http://www.1seomichigan.com log on and get the "15 Secrets to Getting High Online Rankings"
Sunday, April 29, 2007
Friday, April 13, 2007
Money Machine Podcast - Sell Your Stuff Online
Click here to get your own player.
Here is our latest FREEFORM format podcast on Direct Marketing, Search Engine Optimization (SEO) and a whole host of GOOD -- FREE INFORMATION....
There is a lot of information in there for New York area entrepreneurs. We cover the latest Internet Marketing Center Tour and give NY tour dates from Derek Ghel's group.
ENJOY....!!!!
Cantu posted this on April 13, 9:14 pm, 2007, from the SEO Search Quest Group.
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