In the recent months there has been a radical shift when it comes to search engine marketing. It is no longer necessary to submit to the big ones like in the past. Thanks to an intricate system of spiders that visit your sites -- getting indexed is easier than ever.
In fact, a lot of new sites are actually at a very unusual advantage as opposed to other sites. They will get indexed in a matter of hours after being put together. Since Google is always looking for new fresh content to post my advice to you would be to post and post often as possible. The rewards for doing so could prompt more spiders to come and re-index your pages.
CAN YOU GET INDEXED WEEKLY?
You can get indexed every few hours depending on how you are situated. This all depends on your network of blogs and new content that you add to your pages. You have to be somewhat of an articulate sort to play this game properly. But the good news is that you will be in control of whatever you create.
This can also backfire.
Lets say that you are smug and self satisfied with the first 5 pages that came with your site. If you ever do anything with your site it is only when you create new content on your existing pages. Lets say you write over your old content and republish your pages. This is not going to do much for your rankings or for your online presence. But this is exactly what a lot of companies do and this is not a great way to go.
On the flip side, take a look at what Microsoft does with their web site. It is a city more or less. Once you get inside of it there are many different ways you can go about finding information that you need. There are multiple pages for you to go through and get info on many levels. They have added on to it instead of rewriting over their existing pages. The overall effect is a giant infrastructure that takes up a great deal of space on the web.
A lot of large companies do it this way and they are smart. I would look them up and study how they put things together. SONY, JVC and SUN systems are great at creating large amounts of material that spiders can crawl through and index. You must learn to do the same.
Think on a higher level.
Posted by Cantu on Oct. 26, 2007 at 10:38 PM
Friday, October 26, 2007
The Real Deal Behind Web Pages and PR
There is a great misconception about popularity among web pages. A recent conversation about web sites at lunch had my ears perk up with great alarm. It seemed that a number of people at my table believed that web pages all had individual web page rank - PR. That is to say that some pages could outrank other pages in PR rankings.
Oh boy.....
There is some truth that some pages can outrank others. But this has no bearing over their overall PR rankings. You see the web site itself has a PR ranking but not the individual pages. That is not to say that certain pages can outrank others but it has nothing to do with PR.
ON THE META LEVEL -- IT WORKS....
On a meta level some pages can outrank others. This has to do with a proper combination of keywords, titles, subtitles, body copy, and many other contributing factors not including keyword density. Think of your web pages on the same level of having a report card. Some pages come in at a 23% optimacy level while other pages border close to 100%.
When you can get enough of these to carry the proper keywords you are well on your way to doing great things. There is a great chance that your pages will start to outrank other pages in your marketplace. The levels of pages you are able to leap frog over number in the hundreds. When we put these elements in place and in the right order we were able to jettison over a monumental number of pages. We actually jumped up 2.1 - 2.5 million number of pages.
That is incredibly significant and well worth mentioning.
Posted by Ted Cantu on Oct. 26, 2007 at 7:26 PM
Oh boy.....
There is some truth that some pages can outrank others. But this has no bearing over their overall PR rankings. You see the web site itself has a PR ranking but not the individual pages. That is not to say that certain pages can outrank others but it has nothing to do with PR.
ON THE META LEVEL -- IT WORKS....
On a meta level some pages can outrank others. This has to do with a proper combination of keywords, titles, subtitles, body copy, and many other contributing factors not including keyword density. Think of your web pages on the same level of having a report card. Some pages come in at a 23% optimacy level while other pages border close to 100%.
When you can get enough of these to carry the proper keywords you are well on your way to doing great things. There is a great chance that your pages will start to outrank other pages in your marketplace. The levels of pages you are able to leap frog over number in the hundreds. When we put these elements in place and in the right order we were able to jettison over a monumental number of pages. We actually jumped up 2.1 - 2.5 million number of pages.
That is incredibly significant and well worth mentioning.
Posted by Ted Cantu on Oct. 26, 2007 at 7:26 PM
Thursday, October 25, 2007
SEO: The Price Beaters
We are in a unique vocation. I think its one of the only ones where people call your place of business and anxiously blurt out, "I'm on a budget" or another one of my favorites, "Look, I'm broke"....
SEO TAKES TIME AND IS NOT CHEAP
If thats the case you know Goodwill actually sells computers these days. In fact, they even have an I.T. department. These people should ring them up. Who knows. Maybe they have a web department too.
I know for one, I am not running a digital soup kitchen.
But good SEO and Internet marketing is getting to be a very complex and precise science. Those who who have tread through the wilderness to find the fountain of functionality deserve credit and praise not to mention payment.
I cannot imagine going to a gas station with an empty tank and saying, "you know.. you got the gas, and my car is empty, ive been out of work and uhmmmmm......". Or walking into a grocery store empty handed and telling the cashier that you deserve food because.... you're hungry and in the neighborhood. Being an SEO and Internet Marketer is difficult. We get sob stories from people who really should go out and get jobs for a living.
Nobody makes you become an entrepreneur. You do it out of your own choice.
And becoming successful is an option. Its a choice you make. You don't have to do it.
Posted by Cantu on Oct. 25, 2007 at 11:52 PM
SEO TAKES TIME AND IS NOT CHEAP
If thats the case you know Goodwill actually sells computers these days. In fact, they even have an I.T. department. These people should ring them up. Who knows. Maybe they have a web department too.
I know for one, I am not running a digital soup kitchen.
But good SEO and Internet marketing is getting to be a very complex and precise science. Those who who have tread through the wilderness to find the fountain of functionality deserve credit and praise not to mention payment.
I cannot imagine going to a gas station with an empty tank and saying, "you know.. you got the gas, and my car is empty, ive been out of work and uhmmmmm......". Or walking into a grocery store empty handed and telling the cashier that you deserve food because.... you're hungry and in the neighborhood. Being an SEO and Internet Marketer is difficult. We get sob stories from people who really should go out and get jobs for a living.
Nobody makes you become an entrepreneur. You do it out of your own choice.
And becoming successful is an option. Its a choice you make. You don't have to do it.
Posted by Cantu on Oct. 25, 2007 at 11:52 PM
Narrowcast Your Way To Prospects Hearts
As soon as I finished my article on narrowcasting the phone rang. It was for a speaking engagement on the subject. I was to appear in front of a business group talking about using the web to counter the costs of television and radio. Broadcasting is very expensive and it does have limits. Narrowcasting on the other hand uses the internet to probe deep into niche markets. This doesn't take nearly as much money to pull off.
WEB VIDEO - THE SECRET BACKDOOR
By narrowcasting you are selecting a niche group on the web to accept your web marketing message. This is a very powerful way to get in front of a lot of people quickly. There are some rules because its not the wild west -- but its just as good. You see a lot of video directories will not accept your commercials. I am referring to SpikeTV and Atom Films and a few others. But as I write this there are a ton of new video server groups out there who are waiting for your content.
If you know how to do this the right way you can literally unlock the door to many new opportunities. There is a floodgate of new prospects waiting to hear from you. You do not have to have polished looking pieces to snag someones attention.
Because of the nature of the Internet you only have to get thier attention. People will watch a really poor quality piece of video with only two edits for a full seven minutes. Now on TV you are lucky to get them to sit for 20 to 30 seconds. Most of the time the public will Tivo or hit the remote past your ad. On the web it is different and the people will stay if they find you remotely interesting.
GOOGLE ANALYTICS
We test everything we do. Our tests showed that by using Google Analytics that people will stay and watch a full 7 - 10 mintue clip no matter what the quality looks like. You do not have to be Hollywood quality to get their attention. You can capture the imagination of your public with very little effort.
Google Analytics is a great tool because you can see how long people will stay. You can tell where they go from one page to the next. Nobody was more suprised than me to see this whole thing unfold. If anything this encouraged me to push the limits to see what else I could get away with online.
And its only beginning.....
Posted by Ted Cantu on Oct. 25, 2007 at 7:30 PM
WEB VIDEO - THE SECRET BACKDOOR
By narrowcasting you are selecting a niche group on the web to accept your web marketing message. This is a very powerful way to get in front of a lot of people quickly. There are some rules because its not the wild west -- but its just as good. You see a lot of video directories will not accept your commercials. I am referring to SpikeTV and Atom Films and a few others. But as I write this there are a ton of new video server groups out there who are waiting for your content.
If you know how to do this the right way you can literally unlock the door to many new opportunities. There is a floodgate of new prospects waiting to hear from you. You do not have to have polished looking pieces to snag someones attention.
Because of the nature of the Internet you only have to get thier attention. People will watch a really poor quality piece of video with only two edits for a full seven minutes. Now on TV you are lucky to get them to sit for 20 to 30 seconds. Most of the time the public will Tivo or hit the remote past your ad. On the web it is different and the people will stay if they find you remotely interesting.
GOOGLE ANALYTICS
We test everything we do. Our tests showed that by using Google Analytics that people will stay and watch a full 7 - 10 mintue clip no matter what the quality looks like. You do not have to be Hollywood quality to get their attention. You can capture the imagination of your public with very little effort.
Google Analytics is a great tool because you can see how long people will stay. You can tell where they go from one page to the next. Nobody was more suprised than me to see this whole thing unfold. If anything this encouraged me to push the limits to see what else I could get away with online.
And its only beginning.....
Posted by Ted Cantu on Oct. 25, 2007 at 7:30 PM
The Dangers Of Link Buying
Just a few days ago I wrote an article about link buying. Or I should say LINK RENTING. It appears that a lot of companies are letting you rent their links in any category. Needless to say that this is a very dangerous thing to do.
1. Because Google hates it
2. When you run out of money, you lose your PR status
PREPARE YOURSELF FOR THE COST
I was going to do this for myself and kicked the idea around. When I looked into it I was a bit surprised at what I'd found. Renting links for your web sites is not cheap. In fact you can burn a hole in your budget if you're not careful.
If you go ahead and do this anyway be prepared for the high fees. On one hand you are getting PR 10 and PR 8 links. But these are just as costly as PPC in the long run. You must wonder what the benefit is.
You can have great visibility.
People will see you in niche markets.
You will appear credible.
But is it worth trashing your site over?
Posted by Cantu on Oct. 25, 2007 at 9:29 AM
1. Because Google hates it
2. When you run out of money, you lose your PR status
PREPARE YOURSELF FOR THE COST
I was going to do this for myself and kicked the idea around. When I looked into it I was a bit surprised at what I'd found. Renting links for your web sites is not cheap. In fact you can burn a hole in your budget if you're not careful.
If you go ahead and do this anyway be prepared for the high fees. On one hand you are getting PR 10 and PR 8 links. But these are just as costly as PPC in the long run. You must wonder what the benefit is.
You can have great visibility.
People will see you in niche markets.
You will appear credible.
But is it worth trashing your site over?
Posted by Cantu on Oct. 25, 2007 at 9:29 AM
Wednesday, October 24, 2007
The Power of Lumpy Mail
I hit a closed door seminar the other night and was discussing the power of sending "lumpy mail". You know, sending toys with your sales letters and other gimmicky things to get peoples attention. I have seen this done well and I've seen this done poorly.
You have to have a real eye grabbing headline and it has to tie into your letter thematically. For example someone send me a toy plastic race car to go with my letter. The sales piece begged me not to turn into someone who is in last place -- get it? It's cute but I am not sure its a really strong sales piece. I would like something with a bit more punch to it.
That is why I suggest you find your own style.
ITS AMAZING WHAT YOU CAN SEND THROUGH THE POST OFFICE
Always check out with the Post Office when it comes to sending something. The last thing you want to do is order special shipping containers and get stuck with them. I mean honestly, who wants to get stuck with 400 prescription bottles, (you can send these right through the US Postal Service.... honestly!). If you can put a stamp on it and stick a sales letter inside of it there is a good chance you can run this through the postal service.
That is where things get very interesting. I have seen the following arrive
at my business address:
* Mail Bags, (for cash deposits)
* Prescription Bottles
* Plastic Bottles
* Full Size - Poster Board, (8 X 11) w/ Fax In
* Containers - of all sizes
Having pieces rattle around inside the box is another good attention grabber. You have to be pretty innovative to get your mail opened and that is the key. These tactics might come off as a little foolish but at the end of the day all we want to do is get our material looked over.
Posted by Cantu on Oct. 24, 2007 at 8:37 AM
You have to have a real eye grabbing headline and it has to tie into your letter thematically. For example someone send me a toy plastic race car to go with my letter. The sales piece begged me not to turn into someone who is in last place -- get it? It's cute but I am not sure its a really strong sales piece. I would like something with a bit more punch to it.
That is why I suggest you find your own style.
ITS AMAZING WHAT YOU CAN SEND THROUGH THE POST OFFICE
Always check out with the Post Office when it comes to sending something. The last thing you want to do is order special shipping containers and get stuck with them. I mean honestly, who wants to get stuck with 400 prescription bottles, (you can send these right through the US Postal Service.... honestly!). If you can put a stamp on it and stick a sales letter inside of it there is a good chance you can run this through the postal service.
That is where things get very interesting. I have seen the following arrive
at my business address:
* Mail Bags, (for cash deposits)
* Prescription Bottles
* Plastic Bottles
* Full Size - Poster Board, (8 X 11) w/ Fax In
* Containers - of all sizes
Having pieces rattle around inside the box is another good attention grabber. You have to be pretty innovative to get your mail opened and that is the key. These tactics might come off as a little foolish but at the end of the day all we want to do is get our material looked over.
Posted by Cantu on Oct. 24, 2007 at 8:37 AM
Tuesday, October 23, 2007
Whats Up With Automated SEO Directory Programs
Getting your site positioned on the search engines takes a lot of sweat. There is a critical step that falls into place when you go for top search engine rankings. A lot of times this tends to get somewhat overlooked. Directory listings are critical for your online marketing campaign.
Breaking A Sweat - Doing It By Hand
You can manually put in all your infomation when it comes to getting your site indexed in directories. This can take you a long time depending on what you want to achieve. You will notice that finding directories in itself can take a long time. As with anything else you got great levels of service and some levels that are NOT so great. You will have to look and choose what ones work best for you.
Getting an automated program seems like the thing to do. This is where your job can get a bit more difficult. There are a lot of programs that fall into this category in the UK. They take this a lot more seriously in New Zealand, Australia and England. In the last few years I would say that the UK has a tremendous handle when it comes to online marketing. They have some areas of the US beat when it comes to Internet Marketing.
So getting a software program like this makes a lot of sense to me. There are several good ones out there. The real issue starts to take shape when you see the directory lists you are submitted to. A lot of these directories are Canadian and UK related. There are not too many blatant US directories included in the software package. This creates concern if you are a US based company.
Paying The Fee
Dealing with directories can get a bit expensive. It may not seem like it at first but $5 dollars here and $3 dollars there can get you a guaranteed inclusion. After a while this can start to add up. If you are like most small business owners I talk to you will take the risk and not go through with it. But this is a big mistake on your part if you decide to wimp out.
10% Of Your Web Traffic Is Search Engine Based
Yes, you read that right. So getting you site included in many directories is in your best interest. Take in for consideration that a lot of these directories are based on industry too. I could name you many examples of how I found hidden directories for industries I never knew existed. This becomes very powerful in the grand scheme of things.
True, there are other places traffic gets pulled in through too such as newsgroups, blogs, podcasts, social networks and many more. But for now lets keep this focussed on directories.
A lot of firms make the mistake of just submitting the index page to a directory. The free directories are surprisingly generous. They will allow you to submit more than one page to their directories for indexing. My suggestion is to find the directories that work out best for you and submit different pages to them periodically. It will take a while for them to get indexed and results will not appear overnight.
Posted by Cantu on Oct. 23, 2007 at 10:00 AM
Breaking A Sweat - Doing It By Hand
You can manually put in all your infomation when it comes to getting your site indexed in directories. This can take you a long time depending on what you want to achieve. You will notice that finding directories in itself can take a long time. As with anything else you got great levels of service and some levels that are NOT so great. You will have to look and choose what ones work best for you.
Getting an automated program seems like the thing to do. This is where your job can get a bit more difficult. There are a lot of programs that fall into this category in the UK. They take this a lot more seriously in New Zealand, Australia and England. In the last few years I would say that the UK has a tremendous handle when it comes to online marketing. They have some areas of the US beat when it comes to Internet Marketing.
So getting a software program like this makes a lot of sense to me. There are several good ones out there. The real issue starts to take shape when you see the directory lists you are submitted to. A lot of these directories are Canadian and UK related. There are not too many blatant US directories included in the software package. This creates concern if you are a US based company.
Paying The Fee
Dealing with directories can get a bit expensive. It may not seem like it at first but $5 dollars here and $3 dollars there can get you a guaranteed inclusion. After a while this can start to add up. If you are like most small business owners I talk to you will take the risk and not go through with it. But this is a big mistake on your part if you decide to wimp out.
10% Of Your Web Traffic Is Search Engine Based
Yes, you read that right. So getting you site included in many directories is in your best interest. Take in for consideration that a lot of these directories are based on industry too. I could name you many examples of how I found hidden directories for industries I never knew existed. This becomes very powerful in the grand scheme of things.
True, there are other places traffic gets pulled in through too such as newsgroups, blogs, podcasts, social networks and many more. But for now lets keep this focussed on directories.
A lot of firms make the mistake of just submitting the index page to a directory. The free directories are surprisingly generous. They will allow you to submit more than one page to their directories for indexing. My suggestion is to find the directories that work out best for you and submit different pages to them periodically. It will take a while for them to get indexed and results will not appear overnight.
Posted by Cantu on Oct. 23, 2007 at 10:00 AM
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