Here's How To Wreck Your Online Campaign!

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Don't repeat any of these dumb mistakes. Be careful. It's a Jungle OUT THERE !!

Posted by Ted Cantu at 10:02 AM and can be found at http://www.1seomichigan.com/newyorkseo.html

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FEB. 18 - 2008

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com

SEO Tip - Don't Steal Meta Data - Part 3

“Why Stealing Meta Data From
Another Site Is A Dumb Idea” Part 3
By Ted Cantu - SEO/Online Marketing Champ

"Yahoo, Google and MSN Search Engines
Are Only 10% Of Your Overall Traffic!"

Entrusting your business to someone who is hot wiring your online business on a whim is a very risky thing to do, (even if he is your best friend or ex-brother in law). The smart thing to do is to go out and find someone with competence who has actually done this before. You will save a lot of time, money and headache by dealing someone with real life experience. You’re business is too important to place in the hands of a hack.

Get the entire article here - SEO Tips, Marketing Gripes and Real Time Savers.....

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com

SEO Tip - Don't Steal Meta Data - Part 2

“Why Stealing Meta Data From
Another Site Is A Dumb Idea”Part 2
By Ted Cantu - SEO/Online Marketing Champ

The search engines really only make up for 10% of your overall traffic so why would you want to blow it? I would rather get someone who can do it right.

That is not the only place where you can blow it. The titles and descriptions are quite often left off of the pages. Many times they have no real relationship between the body copy or the keywords. It is still possible to create a page that uses the keywords but contains no real relationship. These pages are not ever going to get indexed and pulled up on a Google search.

Your title has to have keywords in it and those same keywords must also be included in your description. Simply said this also has to appear in your body copy, (sales copy) in order for the page to get an overall ranking of 75% and higher. Many times this does not happen because of some oversight. It is possible to wing this to a degree. But if you are making up your own meta data you could be seriously driving your web site over a steep cliff.

The worst meta data material I ever seen belonged to a site that had 17 lines of meta code. He claimed he stole it from someone else on the Internet.

I was a bit impressed with it and asked him if he had any luck with it. He just looked at me sort of confused and shrugged his shoulders. I asked him how many conversions he had from visitors to sales and again he rolled his eyes and said he did not know. This is where stealing becomes a big problem. But if you are charging money to clients and doing this type of thievery you are misleading and abusing your clients.

Good Meta Data
Where can you get good meta data and good keywords? There are many free services out there that will offer you both as a consumer. You can always go to, http://www.goodkeywords.com to use their free keyword generating system. It is fairly good and accurate. It is not as comprehensive as a subscription service but you will get the general idea. For meta data generation you can always go to, http://www.1stsitefree.com/meta_gen.htm . This will get the basic job done. You will notice that there are some fields that are missing and if you are industry specific you will want to get someone
who knows how to format this part of your web page properly.

To get the entire article login at http://1seomichigan.com/stolen_metadata.html

Cantu is the creator of i-Mobile Media and can be found at http://www.1seomichigan.com

SEO Tip - Don't Steal Meta Data

“Why Stealing Meta Data From
Another Site Is A Dumb Idea”
By Ted Cantu - SEO/Online Marketing Champ

In the search engine realm of things I meet a lot of “pros”. I also see a lot of their handiwork when it pertains to web site optimization. But more and more I see a lot of really poorly written, (and often times stolen) bits of web page material that makes absolutely no sense.

The common thing to do among web site professionals is to try to gouge the customer for as much as they can. This includes trying to carry the project off without a hitch to show some bit of competence. I find this done with a lot of web designers who have never been certified though an SEO, (search engine optimization) program of any kind. These types
will actually steal the meta data off another web site and
then jam it into your pages hoping that it will work. They change a few of the keywords and pray to God that
you won’t catch them.

This is a really bad idea for several reasons.

There are specific categories that the search engines look for. For example, they do not look for the word, “retail” but look for the word “retailers” and this is the case for at least 75 other main categories. There are subcategories that are applied for each of these main categories too so it can be a bit confusing. Slapping in any keyword that comes to mind for any of these categories is what a lot of these web professionals do leaving you off the map.

The Poor Web Designers Defense
They will come out and tell you that keywords really do not matter. That is the first thing I hear quite often. The second thing I hear is that Google really doesn’t read meta data, (which is not entirely accurate). Some search engines do not place importance on meta data and others do. But that doesn’t mean that you should by any means allow some arrogant knucklehead to jam in unrelated keywords on a whim, (even if he is a nice guy or has a family).

To be Continued...

Get the whole article here on great SEO tips and articles....

Posted by Ted Cantu - i-Mobile Media and can be found at http://www.1seomichigan.com

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Posted by Cantu on Oct. 27, 2007

Is It Still Necessary To Submit To Major Search Engines?

In the recent months there has been a radical shift when it comes to search engine marketing. It is no longer necessary to submit to the big ones like in the past. Thanks to an intricate system of spiders that visit your sites -- getting indexed is easier than ever.

In fact, a lot of new sites are actually at a very unusual advantage as opposed to other sites. They will get indexed in a matter of hours after being put together. Since Google is always looking for new fresh content to post my advice to you would be to post and post often as possible. The rewards for doing so could prompt more spiders to come and re-index your pages.

CAN YOU GET INDEXED WEEKLY?
You can get indexed every few hours depending on how you are situated. This all depends on your network of blogs and new content that you add to your pages. You have to be somewhat of an articulate sort to play this game properly. But the good news is that you will be in control of whatever you create.

This can also backfire.

Lets say that you are smug and self satisfied with the first 5 pages that came with your site. If you ever do anything with your site it is only when you create new content on your existing pages. Lets say you write over your old content and republish your pages. This is not going to do much for your rankings or for your online presence. But this is exactly what a lot of companies do and this is not a great way to go.

On the flip side, take a look at what Microsoft does with their web site. It is a city more or less. Once you get inside of it there are many different ways you can go about finding information that you need. There are multiple pages for you to go through and get info on many levels. They have added on to it instead of rewriting over their existing pages. The overall effect is a giant infrastructure that takes up a great deal of space on the web.

A lot of large companies do it this way and they are smart. I would look them up and study how they put things together. SONY, JVC and SUN systems are great at creating large amounts of material that spiders can crawl through and index. You must learn to do the same.

Think on a higher level.

Posted by Cantu on Oct. 26, 2007 at 10:38 PM