Another Site Is A Dumb Idea”Part 2
By Ted Cantu - SEO/Online Marketing Champ
The search engines really only make up for 10% of your overall traffic so why would you want to blow it? I would rather get someone who can do it right.
That is not the only place where you can blow it. The titles and descriptions are quite often left off of the pages. Many times they have no real relationship between the body copy or the keywords. It is still possible to create a page that uses the keywords but contains no real relationship. These pages are not ever going to get indexed and pulled up on a Google search.
Your title has to have keywords in it and those same keywords must also be included in your description. Simply said this also has to appear in your body copy, (sales copy) in order for the page to get an overall ranking of 75% and higher. Many times this does not happen because of some oversight. It is possible to wing this to a degree. But if you are making up your own meta data you could be seriously driving your web site over a steep cliff.
The worst meta data material I ever seen belonged to a site that had 17 lines of meta code. He claimed he stole it from someone else on the Internet.
I was a bit impressed with it and asked him if he had any luck with it. He just looked at me sort of confused and shrugged his shoulders. I asked him how many conversions he had from visitors to sales and again he rolled his eyes and said he did not know. This is where stealing becomes a big problem. But if you are charging money to clients and doing this type of thievery you are misleading and abusing your clients.
Good Meta Data
Where can you get good meta data and good keywords? There are many free services out there that will offer you both as a consumer. You can always go to, http://www.goodkeywords.com to use their free keyword generating system. It is fairly good and accurate. It is not as comprehensive as a subscription service but you will get the general idea. For meta data generation you can always go to, http://www.1stsitefree.com/meta_gen.htm . This will get the basic job done. You will notice that there are some fields that are missing and if you are industry specific you will want to get someone
who knows how to format this part of your web page properly.
To get the entire article login at http://1seomichigan.com/stolen_metadata.html
Cantu is the creator of i-Mobile Media and can be found at http://www.1seomichigan.com
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