Redesigning The Obvious

This just in.....

Powerful Personal Websites Made Easy and Cost-Effective To Create Draw for Customers Responding to Direct Marketing Campaigns

PALO ALTO, Calif., April 11 /- L2, Inc., a technology platform for 1:1 personalized, multi-channel communication that integrates digital media and print formats, today announced general availability of Fuse(TM) PowerPURL campaigns for marketers and agencies demanding cutting-edge personalization via highly personalized websites for their direct marketing campaigns.

Personal URLs (PURLs) are websites targeted to a specific individual's profile, customizing text, graphics, offers, and even interactive elements that are personalized on-the-fly for each individual. The new PowerPURL campaigns deliver PURLs plus other powerful elements, including data driven variable graphics, dynamic layouts, real-time notification of responses and the ability to integrate seamlessly with direct mail campaigns or e-mail campaigns through the L2 web-based Fuse platform.

The research provided by organizations like the Direct Marketing Association (DMA) show that adding a PURL to e-mail or direct mail campaigns boosts responses, improves information gathering and increases opt-in behaviors. PURLs track overall marketing effectiveness by showing sales teams and executive management the origin of leads and how they are being delivered to sales.
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Source: http://news.thomasnet.com/fullstory/802919/3280

I hate to be a pessimist in this very political climate but I must. When you visit this site you expect a little more meat after a press release like this. But by merely slapping a picture of a rocket, (or a missle) on your homepage and then rebranding the obvious services with the word Fuse in front of it, (with no screenshots of the product) I am supposed to be clamoring for the phone to place my order.....

The client list is... well..sketcy at best

Client : A Major Health Care Provider
Success !!!

Client: A National Retail Chain
Success !!!

This type of hype makes me very uncomfortable and whats even more disturbing is the amount of exposure this company has gained through reputable sources. The DMA quote in here is cute but I do not see the connection. I know the Direct Marketing Association.

Wheres the meat fellas?

Ted Cantu posted this on May 14, 2007 at 12:23 and can be found at http://www.1seomichigan.com