Friday, October 12, 2007

Reflections on the DigitalLife Conference



So Who Is At The
Top Of The Heap?


The recent offerings at the Javits Center were substantial. It was a banquet for the senses. You see the entire event was dedicated to digital thrill seekers from across the globe. When it comes to cyber geeks and technophobes - THE WHOLE WORLD WAS THERE....

In the middle of all this wonderful confusion, (sounds of laser blasters and cell phones going off at all times....) was the Web 2.0 section. It sat quietly in the middle of all this amazement. There were only a handful of vendors for this years super conference. But each of them had a different spin on digital video. And that appealed to me.....

The first was
http://www.oovoo.com which offered communication in real time via your webcam. There was a social network component to this that really grabbed my attention. You could scroll through the interface, (which reminded me a bit of Iphones color scheme) and see the moving heads that were looking for someone to talk to. You could call them up and then see your face and their face sit side by side on your monitor and actually have a conversation. This is straight out of the Jetsons. I got a big kick out of that.

The other notable was Hello World,
http://www.VMdirect.com which offers something rather unique. This video email platform allows you to send targeted messages throughout the globe. The technology allows your video to match whatever platform it is played back on. Its pure genius in its delivery. There are some other tools in it that allow you to podcast and do video podcasts.

This is outstanding for business to business communication because its instant.

There is something else though that you may want to consider. And that is shooting for permenant placement of your web pages in the search engines. For that reason we recommend a different
type of Online Internet Digital Video Set Up.....
Source:
http://seotroy.blogspot.com/2007/10/great-digital-video-wave-is-here.html

Instant communication is good. But digital video mixed with strong SEO can actually ground your web pages to a specific area. This is called Geo Targeting of course. But it is unlike what the typical Yahoo topic of the same name offers. This type of Geo Targeting actually takes your page and plops it right in the middle of your town, zip code or county.

This can benefit....

* Real Estate
* New Property
* Autos
* Key Business Concepts
* Squeeze Pages
* Product Demonstrations.....

Overall the conference was very uplifting and showing us new capabilities. Some of them will have long shelf life. Some of them are only here to dazzle you for the time being while greater things show up.

Posted by
Ted Cantu on Oct. 12 , 2007 at 8:41 AM

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