SEO Tip - Don't Steal Meta Data

“Why Stealing Meta Data From
Another Site Is A Dumb Idea”
By Ted Cantu - SEO/Online Marketing Champ

In the search engine realm of things I meet a lot of “pros”. I also see a lot of their handiwork when it pertains to web site optimization. But more and more I see a lot of really poorly written, (and often times stolen) bits of web page material that makes absolutely no sense.

The common thing to do among web site professionals is to try to gouge the customer for as much as they can. This includes trying to carry the project off without a hitch to show some bit of competence. I find this done with a lot of web designers who have never been certified though an SEO, (search engine optimization) program of any kind. These types
will actually steal the meta data off another web site and
then jam it into your pages hoping that it will work. They change a few of the keywords and pray to God that
you won’t catch them.

This is a really bad idea for several reasons.

There are specific categories that the search engines look for. For example, they do not look for the word, “retail” but look for the word “retailers” and this is the case for at least 75 other main categories. There are subcategories that are applied for each of these main categories too so it can be a bit confusing. Slapping in any keyword that comes to mind for any of these categories is what a lot of these web professionals do leaving you off the map.

The Poor Web Designers Defense
They will come out and tell you that keywords really do not matter. That is the first thing I hear quite often. The second thing I hear is that Google really doesn’t read meta data, (which is not entirely accurate). Some search engines do not place importance on meta data and others do. But that doesn’t mean that you should by any means allow some arrogant knucklehead to jam in unrelated keywords on a whim, (even if he is a nice guy or has a family).

To be Continued...

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Posted by Ted Cantu - i-Mobile Media and can be found at http://www.1seomichigan.com