I hit a closed door seminar the other night and was discussing the power of sending "lumpy mail". You know, sending toys with your sales letters and other gimmicky things to get peoples attention. I have seen this done well and I've seen this done poorly.
You have to have a real eye grabbing headline and it has to tie into your letter thematically. For example someone send me a toy plastic race car to go with my letter. The sales piece begged me not to turn into someone who is in last place -- get it? It's cute but I am not sure its a really strong sales piece. I would like something with a bit more punch to it.
That is why I suggest you find your own style.
ITS AMAZING WHAT YOU CAN SEND THROUGH THE POST OFFICE
Always check out with the Post Office when it comes to sending something. The last thing you want to do is order special shipping containers and get stuck with them. I mean honestly, who wants to get stuck with 400 prescription bottles, (you can send these right through the US Postal Service.... honestly!). If you can put a stamp on it and stick a sales letter inside of it there is a good chance you can run this through the postal service.
That is where things get very interesting. I have seen the following arrive
at my business address:
* Mail Bags, (for cash deposits)
* Prescription Bottles
* Plastic Bottles
* Full Size - Poster Board, (8 X 11) w/ Fax In
* Containers - of all sizes
Having pieces rattle around inside the box is another good attention grabber. You have to be pretty innovative to get your mail opened and that is the key. These tactics might come off as a little foolish but at the end of the day all we want to do is get our material looked over.
Posted by Cantu on Oct. 24, 2007 at 8:37 AM
Wednesday, October 24, 2007
Tuesday, October 23, 2007
Whats Up With Automated SEO Directory Programs
Getting your site positioned on the search engines takes a lot of sweat. There is a critical step that falls into place when you go for top search engine rankings. A lot of times this tends to get somewhat overlooked. Directory listings are critical for your online marketing campaign.
Breaking A Sweat - Doing It By Hand
You can manually put in all your infomation when it comes to getting your site indexed in directories. This can take you a long time depending on what you want to achieve. You will notice that finding directories in itself can take a long time. As with anything else you got great levels of service and some levels that are NOT so great. You will have to look and choose what ones work best for you.
Getting an automated program seems like the thing to do. This is where your job can get a bit more difficult. There are a lot of programs that fall into this category in the UK. They take this a lot more seriously in New Zealand, Australia and England. In the last few years I would say that the UK has a tremendous handle when it comes to online marketing. They have some areas of the US beat when it comes to Internet Marketing.
So getting a software program like this makes a lot of sense to me. There are several good ones out there. The real issue starts to take shape when you see the directory lists you are submitted to. A lot of these directories are Canadian and UK related. There are not too many blatant US directories included in the software package. This creates concern if you are a US based company.
Paying The Fee
Dealing with directories can get a bit expensive. It may not seem like it at first but $5 dollars here and $3 dollars there can get you a guaranteed inclusion. After a while this can start to add up. If you are like most small business owners I talk to you will take the risk and not go through with it. But this is a big mistake on your part if you decide to wimp out.
10% Of Your Web Traffic Is Search Engine Based
Yes, you read that right. So getting you site included in many directories is in your best interest. Take in for consideration that a lot of these directories are based on industry too. I could name you many examples of how I found hidden directories for industries I never knew existed. This becomes very powerful in the grand scheme of things.
True, there are other places traffic gets pulled in through too such as newsgroups, blogs, podcasts, social networks and many more. But for now lets keep this focussed on directories.
A lot of firms make the mistake of just submitting the index page to a directory. The free directories are surprisingly generous. They will allow you to submit more than one page to their directories for indexing. My suggestion is to find the directories that work out best for you and submit different pages to them periodically. It will take a while for them to get indexed and results will not appear overnight.
Posted by Cantu on Oct. 23, 2007 at 10:00 AM
Breaking A Sweat - Doing It By Hand
You can manually put in all your infomation when it comes to getting your site indexed in directories. This can take you a long time depending on what you want to achieve. You will notice that finding directories in itself can take a long time. As with anything else you got great levels of service and some levels that are NOT so great. You will have to look and choose what ones work best for you.
Getting an automated program seems like the thing to do. This is where your job can get a bit more difficult. There are a lot of programs that fall into this category in the UK. They take this a lot more seriously in New Zealand, Australia and England. In the last few years I would say that the UK has a tremendous handle when it comes to online marketing. They have some areas of the US beat when it comes to Internet Marketing.
So getting a software program like this makes a lot of sense to me. There are several good ones out there. The real issue starts to take shape when you see the directory lists you are submitted to. A lot of these directories are Canadian and UK related. There are not too many blatant US directories included in the software package. This creates concern if you are a US based company.
Paying The Fee
Dealing with directories can get a bit expensive. It may not seem like it at first but $5 dollars here and $3 dollars there can get you a guaranteed inclusion. After a while this can start to add up. If you are like most small business owners I talk to you will take the risk and not go through with it. But this is a big mistake on your part if you decide to wimp out.
10% Of Your Web Traffic Is Search Engine Based
Yes, you read that right. So getting you site included in many directories is in your best interest. Take in for consideration that a lot of these directories are based on industry too. I could name you many examples of how I found hidden directories for industries I never knew existed. This becomes very powerful in the grand scheme of things.
True, there are other places traffic gets pulled in through too such as newsgroups, blogs, podcasts, social networks and many more. But for now lets keep this focussed on directories.
A lot of firms make the mistake of just submitting the index page to a directory. The free directories are surprisingly generous. They will allow you to submit more than one page to their directories for indexing. My suggestion is to find the directories that work out best for you and submit different pages to them periodically. It will take a while for them to get indexed and results will not appear overnight.
Posted by Cantu on Oct. 23, 2007 at 10:00 AM
Sunday, October 21, 2007
Rebel Marketing: Inside RSS Technology
Ted Cantu - Explains Web Video Fundamentals
This clip talks about how you can use web video to create some real new customer relationships. Another great way to create a functioning prospect funnel.
Posted by Ted Cantu on Oct. 21, 2007 at 10:30 PM
Saturday, October 20, 2007
The Rebel Marketing Video Show
Hey guys -- this is Ted Cantu and here is our green screen effect and how to use digital video to boost up search engine rankings. I'm showing you a chroma key effect using a live subject.
Posted by Cantu on Oct. 20, 2007 at 8:14 AM
Thursday, October 18, 2007
The Two Faces of Digital Video
Mass communications are taken aback by some of the new technology. Streaming online video that is used for emails and quick delivery. This is a very powerful system in these recent days. The company www.HELLOWORLD.COM tells me their business is booming all over the world.
Business has skyrocketed for these guys now more than ever. It seems everyone is eager to get with the high tech bandwaggon.
There are some very creative ways to build a brand using this technology. You can get in front of a lot of people using it this way. The other thing is that its like having your very own commercial for your products and services.
THE OTHER SIDE OF DIGITAL VIDEO
This is where it gets a little complicated. The way I am using digital video is to not only send out video emails but to also get my web pages grounded. That is to say I am using this technology to anchor my pages in my niche category. I also use it to geo target my services to a certain area. Sounds crazy but true.....
By combining SEO strategies and linking them through digital video pieces you can get just about any page indexed. You can also use it to effectively position yourself in just about any market. That is why using Digital Video is so powerful. Its an instant message and sets the tone for credibility.
Once the videos are uploaded you usually get some code that you can use for syndication. You just copy and paste it into blogs, web pages and where ever else you can think of. This code gets read by a browser and pulls it into the page you want from the video database. Its that simple. So you can effectively be in 40 blogs that cover 40 cities. You can also get your footage shown through someone elses syndication.
For example, if someone has the keyword ... COPYWRITER... in their video profile theres a good chance that one of my clips could come up in their blog. The keywords search out for clips that are related and pulls in the ones that are most relevant. This means that if I have the right kind of keywords embedded in my video clips I will appear on their blog.
If you sit down and plot out your campaign you can have some serious visibility. You will be able to pop up in all sorts of areas.
Now if you combine this plus what you are doing with video email the results could be monstrous. You can make a killing in your market place.
Posted by Ted Cantu on Oct. 18, 2007 at 8:19 AM
Business has skyrocketed for these guys now more than ever. It seems everyone is eager to get with the high tech bandwaggon.
There are some very creative ways to build a brand using this technology. You can get in front of a lot of people using it this way. The other thing is that its like having your very own commercial for your products and services.
THE OTHER SIDE OF DIGITAL VIDEO
This is where it gets a little complicated. The way I am using digital video is to not only send out video emails but to also get my web pages grounded. That is to say I am using this technology to anchor my pages in my niche category. I also use it to geo target my services to a certain area. Sounds crazy but true.....
By combining SEO strategies and linking them through digital video pieces you can get just about any page indexed. You can also use it to effectively position yourself in just about any market. That is why using Digital Video is so powerful. Its an instant message and sets the tone for credibility.
Once the videos are uploaded you usually get some code that you can use for syndication. You just copy and paste it into blogs, web pages and where ever else you can think of. This code gets read by a browser and pulls it into the page you want from the video database. Its that simple. So you can effectively be in 40 blogs that cover 40 cities. You can also get your footage shown through someone elses syndication.
For example, if someone has the keyword ... COPYWRITER... in their video profile theres a good chance that one of my clips could come up in their blog. The keywords search out for clips that are related and pulls in the ones that are most relevant. This means that if I have the right kind of keywords embedded in my video clips I will appear on their blog.
If you sit down and plot out your campaign you can have some serious visibility. You will be able to pop up in all sorts of areas.
Now if you combine this plus what you are doing with video email the results could be monstrous. You can make a killing in your market place.
Posted by Ted Cantu on Oct. 18, 2007 at 8:19 AM
Friday, October 12, 2007
Reflections on the DigitalLife Conference
So Who Is At The
Top Of The Heap?
The recent offerings at the Javits Center were substantial. It was a banquet for the senses. You see the entire event was dedicated to digital thrill seekers from across the globe. When it comes to cyber geeks and technophobes - THE WHOLE WORLD WAS THERE....
In the middle of all this wonderful confusion, (sounds of laser blasters and cell phones going off at all times....) was the Web 2.0 section. It sat quietly in the middle of all this amazement. There were only a handful of vendors for this years super conference. But each of them had a different spin on digital video. And that appealed to me.....
The first was http://www.oovoo.com which offered communication in real time via your webcam. There was a social network component to this that really grabbed my attention. You could scroll through the interface, (which reminded me a bit of Iphones color scheme) and see the moving heads that were looking for someone to talk to. You could call them up and then see your face and their face sit side by side on your monitor and actually have a conversation. This is straight out of the Jetsons. I got a big kick out of that.
The other notable was Hello World, http://www.VMdirect.com which offers something rather unique. This video email platform allows you to send targeted messages throughout the globe. The technology allows your video to match whatever platform it is played back on. Its pure genius in its delivery. There are some other tools in it that allow you to podcast and do video podcasts.
This is outstanding for business to business communication because its instant.
There is something else though that you may want to consider. And that is shooting for permenant placement of your web pages in the search engines. For that reason we recommend a different type of Online Internet Digital Video Set Up.....
Source:
http://seotroy.blogspot.com/2007/10/great-digital-video-wave-is-here.html
Instant communication is good. But digital video mixed with strong SEO can actually ground your web pages to a specific area. This is called Geo Targeting of course. But it is unlike what the typical Yahoo topic of the same name offers. This type of Geo Targeting actually takes your page and plops it right in the middle of your town, zip code or county.
This can benefit....
* Real Estate
* New Property
* Autos
* Key Business Concepts
* Squeeze Pages
* Product Demonstrations.....
Overall the conference was very uplifting and showing us new capabilities. Some of them will have long shelf life. Some of them are only here to dazzle you for the time being while greater things show up.
Posted by Ted Cantu on Oct. 12 , 2007 at 8:41 AM
Thursday, October 11, 2007
Marketing Secrets on Squidoo
Introducing - New IPOD Web Video Commercials That Get Top Rankings on Google
Absolutely No Broadcasting Fees
Cantu Produces What Typical Video Production Companies Cannot Deliver......
* Niche Targeted Traffic.....
* High Search Engine Rankings, (Top Ten and Top National Spots)
* Simultaneous Top Spots on Google AND Yahoo
* Distribution of Web Video on Over 60 Video Search Engines
* Your Video - YOUR Commercials on Iphones, Ipods and More.....
* Video Draws Customers Like A Magnet
* Create "Self Centered" Hubs Online For Fanatical Fans
* Reach More Dedicated Prospects
* Eliminate High Video, Print and Radio Costs Forever.....
Check out the whole shabang here......
http://www.squidoo.com/topgoogle/
Posted by Cantu on Oct. 11, 2007 at 11:28 PM
Absolutely No Broadcasting Fees
Cantu Produces What Typical Video Production Companies Cannot Deliver......
* Niche Targeted Traffic.....
* High Search Engine Rankings, (Top Ten and Top National Spots)
* Simultaneous Top Spots on Google AND Yahoo
* Distribution of Web Video on Over 60 Video Search Engines
* Your Video - YOUR Commercials on Iphones, Ipods and More.....
* Video Draws Customers Like A Magnet
* Create "Self Centered" Hubs Online For Fanatical Fans
* Reach More Dedicated Prospects
* Eliminate High Video, Print and Radio Costs Forever.....
Check out the whole shabang here......
http://www.squidoo.com/topgoogle/
Posted by Cantu on Oct. 11, 2007 at 11:28 PM
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