This just in.....
Powerful Personal Websites Made Easy and Cost-Effective To Create Draw for Customers Responding to Direct Marketing Campaigns
PALO ALTO, Calif., April 11 /- L2, Inc., a technology platform for 1:1 personalized, multi-channel communication that integrates digital media and print formats, today announced general availability of Fuse(TM) PowerPURL campaigns for marketers and agencies demanding cutting-edge personalization via highly personalized websites for their direct marketing campaigns.
Personal URLs (PURLs) are websites targeted to a specific individual's profile, customizing text, graphics, offers, and even interactive elements that are personalized on-the-fly for each individual. The new PowerPURL campaigns deliver PURLs plus other powerful elements, including data driven variable graphics, dynamic layouts, real-time notification of responses and the ability to integrate seamlessly with direct mail campaigns or e-mail campaigns through the L2 web-based Fuse platform.
The research provided by organizations like the Direct Marketing Association (DMA) show that adding a PURL to e-mail or direct mail campaigns boosts responses, improves information gathering and increases opt-in behaviors. PURLs track overall marketing effectiveness by showing sales teams and executive management the origin of leads and how they are being delivered to sales.
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Source: http://news.thomasnet.com/fullstory/802919/3280
I hate to be a pessimist in this very political climate but I must. When you visit this site you expect a little more meat after a press release like this. But by merely slapping a picture of a rocket, (or a missle) on your homepage and then rebranding the obvious services with the word Fuse in front of it, (with no screenshots of the product) I am supposed to be clamoring for the phone to place my order.....
The client list is... well..sketcy at best
Client : A Major Health Care Provider
Success !!!
Client: A National Retail Chain
Success !!!
This type of hype makes me very uncomfortable and whats even more disturbing is the amount of exposure this company has gained through reputable sources. The DMA quote in here is cute but I do not see the connection. I know the Direct Marketing Association.
Wheres the meat fellas?
Ted Cantu posted this on May 14, 2007 at 12:23 and can be found at http://www.1seomichigan.com
Sunday, May 13, 2007
Friday, May 4, 2007
SEO Firm Recruiting Week: May 7th - 11th
SEO Search Quest Recruiting Sales Pro's and New Partnerships
Metro Detroit SEO firm SEO Search Quest is going to be coming to New York City during the week of May 7th - 11th. We will be conducting a search for qualified candidates in the following areas of expertise:
* Sales people and closers
* Medium sized web companies - or graphic design studios
* Headhunters
We will be holding interviews in two locations.
* New York City - Grand Central Station - Oyster Bar
* Stamford, CT (location to be announced)
Please note: We are in the process of expanding our services in other cities and are able to deliver a much higher payout than your typical offers out there today.
Slots are limited.
Contact Info:
1.888.305.2532
Mobile Number:
1.248.787.9521
Please specify time and location you are most interested in.
Metro Detroit SEO firm SEO Search Quest is going to be coming to New York City during the week of May 7th - 11th. We will be conducting a search for qualified candidates in the following areas of expertise:
* Sales people and closers
* Medium sized web companies - or graphic design studios
* Headhunters
We will be holding interviews in two locations.
* New York City - Grand Central Station - Oyster Bar
* Stamford, CT (location to be announced)
Please note: We are in the process of expanding our services in other cities and are able to deliver a much higher payout than your typical offers out there today.
Slots are limited.
Contact Info:
1.888.305.2532
Mobile Number:
1.248.787.9521
Please specify time and location you are most interested in.
Sunday, April 29, 2007
Adding Significant Weight To Your Online Campaigns
"How Much Weight Do Your Online Campaigns Have?"
When it comes to delivering quality think about the amount of information that you are giving. A good site is going to have more than just a phone number and a street address. What people want to see is a strong call to action and a great deal. Remember that people shop for information first - then if they do decide to buy something they will try to get as many free bonuses as possible.
What does the master of direct response have to say about this?
Dan Kennedy: "Power Of Bulk
Obviously, “bulk” is not always useful; we don’t build up the value of, say, a diamond by bulk.
But in a great many cases, bulk certainly does count. The BOSTON MARKET restaurant chain is currently running a promotion: you buy a full family meal and you get a whole, roasted chicken for just a buck. Now, I’m not price conscious, I don’t buy these kind of take home meals, I don’t like chicken, and I’ve yet to go into a Boston Market, but I’ve got to admit that commercial has captured my interest, and is pushing me toward trying the place. I mean, a whole chicken for a dollar? Incredible! How can they do that? and how can you pass up a value like that?
Ron Popeil (Veg-A-Matic, Food Dehydrator) is a consummate master of the “and you get this - and this - and this - and this” method of piling-on selling. It is a tried-and-true approach worthy of imitation."
Source: www.dankennedy.com
Think about the amount of online information you have for your clients. They will come to your site to grab nuggets of free information rather than buy your product. If there is a way around it they will look for ways to get something for nothing. This is where you need to employ some very crafty techniques.
* Do not hand out everything for free, (collect information)
* Don't just collect information from your prospects - get them involved.
* Use this time to pre-screen your clients.
* Test sales copy online to make sure that it is effective.
Do not rely on just a "newsletter" as bait. Offer many different things to them before you give away your candy. Take as much information from them as you can and add them to your personal database.
Ted Cantu posted this on April 29, 2007 at 10:25 PM and can be found at http://www.1seomichigan.com log on and get the "15 Secrets to Getting High Online Rankings"
When it comes to delivering quality think about the amount of information that you are giving. A good site is going to have more than just a phone number and a street address. What people want to see is a strong call to action and a great deal. Remember that people shop for information first - then if they do decide to buy something they will try to get as many free bonuses as possible.
What does the master of direct response have to say about this?
Dan Kennedy: "Power Of Bulk
Obviously, “bulk” is not always useful; we don’t build up the value of, say, a diamond by bulk.
But in a great many cases, bulk certainly does count. The BOSTON MARKET restaurant chain is currently running a promotion: you buy a full family meal and you get a whole, roasted chicken for just a buck. Now, I’m not price conscious, I don’t buy these kind of take home meals, I don’t like chicken, and I’ve yet to go into a Boston Market, but I’ve got to admit that commercial has captured my interest, and is pushing me toward trying the place. I mean, a whole chicken for a dollar? Incredible! How can they do that? and how can you pass up a value like that?
Ron Popeil (Veg-A-Matic, Food Dehydrator) is a consummate master of the “and you get this - and this - and this - and this” method of piling-on selling. It is a tried-and-true approach worthy of imitation."
Source: www.dankennedy.com
Think about the amount of online information you have for your clients. They will come to your site to grab nuggets of free information rather than buy your product. If there is a way around it they will look for ways to get something for nothing. This is where you need to employ some very crafty techniques.
* Do not hand out everything for free, (collect information)
* Don't just collect information from your prospects - get them involved.
* Use this time to pre-screen your clients.
* Test sales copy online to make sure that it is effective.
Do not rely on just a "newsletter" as bait. Offer many different things to them before you give away your candy. Take as much information from them as you can and add them to your personal database.
Ted Cantu posted this on April 29, 2007 at 10:25 PM and can be found at http://www.1seomichigan.com log on and get the "15 Secrets to Getting High Online Rankings"
Friday, April 13, 2007
Money Machine Podcast - Sell Your Stuff Online
Click here to get your own player.
Here is our latest FREEFORM format podcast on Direct Marketing, Search Engine Optimization (SEO) and a whole host of GOOD -- FREE INFORMATION....
There is a lot of information in there for New York area entrepreneurs. We cover the latest Internet Marketing Center Tour and give NY tour dates from Derek Ghel's group.
ENJOY....!!!!
Cantu posted this on April 13, 9:14 pm, 2007, from the SEO Search Quest Group.
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