As soon as I finished my article on narrowcasting the phone rang. It was for a speaking engagement on the subject. I was to appear in front of a business group talking about using the web to counter the costs of television and radio. Broadcasting is very expensive and it does have limits. Narrowcasting on the other hand uses the internet to probe deep into niche markets. This doesn't take nearly as much money to pull off.
WEB VIDEO - THE SECRET BACKDOOR
By narrowcasting you are selecting a niche group on the web to accept your web marketing message. This is a very powerful way to get in front of a lot of people quickly. There are some rules because its not the wild west -- but its just as good. You see a lot of video directories will not accept your commercials. I am referring to SpikeTV and Atom Films and a few others. But as I write this there are a ton of new video server groups out there who are waiting for your content.
If you know how to do this the right way you can literally unlock the door to many new opportunities. There is a floodgate of new prospects waiting to hear from you. You do not have to have polished looking pieces to snag someones attention.
Because of the nature of the Internet you only have to get thier attention. People will watch a really poor quality piece of video with only two edits for a full seven minutes. Now on TV you are lucky to get them to sit for 20 to 30 seconds. Most of the time the public will Tivo or hit the remote past your ad. On the web it is different and the people will stay if they find you remotely interesting.
GOOGLE ANALYTICS
We test everything we do. Our tests showed that by using Google Analytics that people will stay and watch a full 7 - 10 mintue clip no matter what the quality looks like. You do not have to be Hollywood quality to get their attention. You can capture the imagination of your public with very little effort.
Google Analytics is a great tool because you can see how long people will stay. You can tell where they go from one page to the next. Nobody was more suprised than me to see this whole thing unfold. If anything this encouraged me to push the limits to see what else I could get away with online.
And its only beginning.....
Posted by Ted Cantu on Oct. 25, 2007 at 7:30 PM
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