There is a great misconception about popularity among web pages. A recent conversation about web sites at lunch had my ears perk up with great alarm. It seemed that a number of people at my table believed that web pages all had individual web page rank - PR. That is to say that some pages could outrank other pages in PR rankings.
Oh boy.....
There is some truth that some pages can outrank others. But this has no bearing over their overall PR rankings. You see the web site itself has a PR ranking but not the individual pages. That is not to say that certain pages can outrank others but it has nothing to do with PR.
ON THE META LEVEL -- IT WORKS....
On a meta level some pages can outrank others. This has to do with a proper combination of keywords, titles, subtitles, body copy, and many other contributing factors not including keyword density. Think of your web pages on the same level of having a report card. Some pages come in at a 23% optimacy level while other pages border close to 100%.
When you can get enough of these to carry the proper keywords you are well on your way to doing great things. There is a great chance that your pages will start to outrank other pages in your marketplace. The levels of pages you are able to leap frog over number in the hundreds. When we put these elements in place and in the right order we were able to jettison over a monumental number of pages. We actually jumped up 2.1 - 2.5 million number of pages.
That is incredibly significant and well worth mentioning.
Posted by Ted Cantu on Oct. 26, 2007 at 7:26 PM
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