Getting your site positioned on the search engines takes a lot of sweat. There is a critical step that falls into place when you go for top search engine rankings. A lot of times this tends to get somewhat overlooked. Directory listings are critical for your online marketing campaign.
Breaking A Sweat - Doing It By Hand
You can manually put in all your infomation when it comes to getting your site indexed in directories. This can take you a long time depending on what you want to achieve. You will notice that finding directories in itself can take a long time. As with anything else you got great levels of service and some levels that are NOT so great. You will have to look and choose what ones work best for you.
Getting an automated program seems like the thing to do. This is where your job can get a bit more difficult. There are a lot of programs that fall into this category in the UK. They take this a lot more seriously in New Zealand, Australia and England. In the last few years I would say that the UK has a tremendous handle when it comes to online marketing. They have some areas of the US beat when it comes to Internet Marketing.
So getting a software program like this makes a lot of sense to me. There are several good ones out there. The real issue starts to take shape when you see the directory lists you are submitted to. A lot of these directories are Canadian and UK related. There are not too many blatant US directories included in the software package. This creates concern if you are a US based company.
Paying The Fee
Dealing with directories can get a bit expensive. It may not seem like it at first but $5 dollars here and $3 dollars there can get you a guaranteed inclusion. After a while this can start to add up. If you are like most small business owners I talk to you will take the risk and not go through with it. But this is a big mistake on your part if you decide to wimp out.
10% Of Your Web Traffic Is Search Engine Based
Yes, you read that right. So getting you site included in many directories is in your best interest. Take in for consideration that a lot of these directories are based on industry too. I could name you many examples of how I found hidden directories for industries I never knew existed. This becomes very powerful in the grand scheme of things.
True, there are other places traffic gets pulled in through too such as newsgroups, blogs, podcasts, social networks and many more. But for now lets keep this focussed on directories.
A lot of firms make the mistake of just submitting the index page to a directory. The free directories are surprisingly generous. They will allow you to submit more than one page to their directories for indexing. My suggestion is to find the directories that work out best for you and submit different pages to them periodically. It will take a while for them to get indexed and results will not appear overnight.
Posted by Cantu on Oct. 23, 2007 at 10:00 AM
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