Mass communications are taken aback by some of the new technology. Streaming online video that is used for emails and quick delivery. This is a very powerful system in these recent days. The company www.HELLOWORLD.COM tells me their business is booming all over the world.
Business has skyrocketed for these guys now more than ever. It seems everyone is eager to get with the high tech bandwaggon.
There are some very creative ways to build a brand using this technology. You can get in front of a lot of people using it this way. The other thing is that its like having your very own commercial for your products and services.
THE OTHER SIDE OF DIGITAL VIDEO
This is where it gets a little complicated. The way I am using digital video is to not only send out video emails but to also get my web pages grounded. That is to say I am using this technology to anchor my pages in my niche category. I also use it to geo target my services to a certain area. Sounds crazy but true.....
By combining SEO strategies and linking them through digital video pieces you can get just about any page indexed. You can also use it to effectively position yourself in just about any market. That is why using Digital Video is so powerful. Its an instant message and sets the tone for credibility.
Once the videos are uploaded you usually get some code that you can use for syndication. You just copy and paste it into blogs, web pages and where ever else you can think of. This code gets read by a browser and pulls it into the page you want from the video database. Its that simple. So you can effectively be in 40 blogs that cover 40 cities. You can also get your footage shown through someone elses syndication.
For example, if someone has the keyword ... COPYWRITER... in their video profile theres a good chance that one of my clips could come up in their blog. The keywords search out for clips that are related and pulls in the ones that are most relevant. This means that if I have the right kind of keywords embedded in my video clips I will appear on their blog.
If you sit down and plot out your campaign you can have some serious visibility. You will be able to pop up in all sorts of areas.
Now if you combine this plus what you are doing with video email the results could be monstrous. You can make a killing in your market place.
Posted by Ted Cantu on Oct. 18, 2007 at 8:19 AM
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